Gentle Advice Deck
 interface design
 Nielsen and Molich's 10 User Interface Design Guidelines

 Match between system and the real world

Designers should endeavor to mirror the language and concepts users would find in the real world based on who their target users are. Presenting information in logical order and piggybacking on user’s expectations derived from their real-world experiences will reduce cognitive strain and make systems easier to use.

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references

see also: Jakob’s law

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