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 Gentle Advice Deck
 interface design

 Nielsen and Molich's 10 User Interface Design Guidelines

 Gentle Advice Deck
 interface design

 Dark Pattern

 Gentle Advice Deck
 interface design

 Fitts’s law

 Gentle Advice Deck
 interface design

 Jakob’s law

 Gentle Advice Deck
 interface design

 Law of Proximity

 Gentle Advice Deck
 interface design

 Mooers’s law

 Gentle Advice Deck
 interface design

 Tesler’s law

 Gentle Advice Deck
 interface design

 Tufte’s Rule "1+1=3"

 Gentle Advice Deck
 interface design
 Nielsen and Molich's 10 User Interface Design Guidelines

 Visibility of system status

 Gentle Advice Deck
 interface design
 Nielsen and Molich's 10 User Interface Design Guidelines

 Match between system and the real world

 Gentle Advice Deck
 interface design
 Nielsen and Molich's 10 User Interface Design Guidelines

 User control and freedom

 Gentle Advice Deck
 interface design
 Nielsen and Molich's 10 User Interface Design Guidelines

 Consistency and standards

 Gentle Advice Deck
 interface design
 Nielsen and Molich's 10 User Interface Design Guidelines

 Error prevention

 Gentle Advice Deck
 interface design
 Nielsen and Molich's 10 User Interface Design Guidelines

 Recognition rather than recall

 Gentle Advice Deck
 interface design
 Nielsen and Molich's 10 User Interface Design Guidelines

 Flexibility and efficiency of use

 Gentle Advice Deck
 interface design
 Nielsen and Molich's 10 User Interface Design Guidelines

 Aesthetic and minimalist design

 Gentle Advice Deck
 interface design
 Nielsen and Molich's 10 User Interface Design Guidelines

 Help users recognize, diagnose and recover from errors

 Gentle Advice Deck
 interface design
 Nielsen and Molich's 10 User Interface Design Guidelines

 Help and documentation