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 Gentle Advice Deck
 behavioural economics

 Amara’s law

 Gentle Advice Deck
 behavioural economics

 Buridan’s ass

 Gentle Advice Deck
 behavioural economics

 Dilbert principle

 Gentle Advice Deck
 behavioural economics

 Fredkin’s paradox

 Gentle Advice Deck
 behavioural economics

 Goodhart’s law

 Gentle Advice Deck
 behavioural economics

 Hick’s law

 Gentle Advice Deck
 behavioural economics

 Hotelling’s law

 Gentle Advice Deck
 behavioural economics

 Hutber’s law

 Gentle Advice Deck
 behavioural economics

 Hyperbolic discounting

 Gentle Advice Deck
 behavioural economics

 IKEA effect

 Gentle Advice Deck
 behavioural economics

 Irrational escalation

 Gentle Advice Deck
 behavioural economics

 Jevons paradox

 Gentle Advice Deck
 behavioural economics

 Pareto principle

 Gentle Advice Deck
 behavioural economics

 Peter principle

 Gentle Advice Deck
 behavioural economics

 Stein’s law

 Gentle Advice Deck
 behavioural economics

 Sturgeon’s revelation

 Gentle Advice Deck
 behavioural economics

 Survivorship bias

 Gentle Advice Deck
 behavioural economics

 Tragedy of the commons